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The Customer-Driven Playbook Book Cover



The Customer-Driven Playbook details a complete end-to-end process to help large teams and organizations learn from their customers, conceptualize new ideas, and build products their customers will love. This is a step-by-step guide that helps you operationalize and scale Lean principles across teams, divisions, disciplines, and organizations.

Also available through:
Safari Books Online

News

Appearance on the O’Reilly Design Podcast

We had a chance to sit down with Mary Tressler of OReilly Design to discuss the upcoming book and a little bit about what it’s like to work at Microsoft. The O’Reilly Design podcast is a great  audio series available through iTunes or anywhere you listen to podcasts.

Online Course Now Available

UPDATE: The course is currently full. Jessica and I will be hosting a live online training through O’Reilly. In this three-hour, hands-on course, you’ll gain experience with a Lean framework and proven strategies that will enable you to effectively transition between customer and product development, tracking your progress and making informed decisions regarding your product strategy. …