Concept Value Test – Firehawk Example
This PowerPoint presentation represents an example Concept Value Test for a mock concept. The concept is called Firehawk; a bicycle helmet for teens.
The process of Formulating, Experimenting, and Sensemaking
Questions you can ask yourself, at each stage, to help generate hypothesis parameters.
The fundamental questions of the Hypothesis Progression Framework
For each stage of the Hypothesis Progression Framework these templates will help you formulate a hypothesis that helps you identify all the proper parameters
A model that describes the various stages of the Sensemaking loop
You can use this 3-frame template to tell the story of your concept, “before”, “during”, and “after” its use.