Concept Value Test – Firehawk Example
This PowerPoint presentation represents an example Concept Value Test for a mock concept. The concept is called Firehawk; a bicycle helmet for teens.

Customer-Driven Cadence
The process of Formulating, Experimenting, and Sensemaking

Discussion Prompts
Questions you can ask yourself, at each stage, to help generate hypothesis parameters.

Fundamental Questions
The fundamental questions of the Hypothesis Progression Framework

Hypotheses Templates
For each stage of the Hypothesis Progression Framework these templates will help you formulate a hypothesis that helps you identify all the proper parameters

Sensemaking Loop
A model that describes the various stages of the Sensemaking loop

Storyboard Template
You can use this 3-frame template to tell the story of your concept, “before”, “during”, and “after” its use.